Melissa Romero

Melissa Romero

Melissa Romero 
Policy Associate, Californians Against Waste

Workshop MONDAY, SEPTEMBER 10, 2018

Understanding Ingeo in a Low-Carbon and Circular Economy Context

Building a Sustainable Economy Through Truthful Environmental Advertising

As awareness of the impacts of plastic pollution spreads, many companies are trying create alternatives products that won’t have the same environmental impact, but not all “green” alternatives are created equal. The marketplace has become increasingly saturated with products that are marketed with misleading, or all out false, environmental claims create an unfair advantage over the products that are truly recyclable or compostable. To combat this, California enacted a series of landmark Truth in Environmental Advertising laws which make it illegal to falsely advertise products with unqualified environmental claims, and in the past several years, California has made the enforcement of these laws a priority.

About Melissa Romero

As Policy Associate at Californians Against Waste, Melissa’s areas of focus are food waste reduction, enforcement and implementation of previously passed legislation, and legislative advocacy for sponsored legislation. Founded in 1977, Californians Against Waste is a non-profit environmental research and advocacy organization that identifies, develops, promotes and monitors policy solutions to pollution and conservation problems posing a threat to public health and the environment. Californians Against Waste's history has demonstrated it to be the nation's oldest, largest and most effective non-profit environmental organization advocating for the implementation of waste reduction and recycling policies and programs.


Don’t just take our word for it

I strongly recommend Innovation Takes Root. It's a good opportunity to understand and see what happens in this area of biopolymers. It's an international event and not just on PLA. I think it's well done, well-managed, and well-organized. It was a good investment for me.
Marco Garilli

Innovation Expert - Polymers, Electrolux

I'd definitely come back (to ITR) and recommend it. I think many different industries could learn something from a conference like this - it really is focused on the next level of sustainability.
Maddie Guillory

Vice President, Titan Robotics

It has been a wonderful event; very well organized. I especially appreciate the scheduling of activities, the alternation of speeches, and time to network, which has been one of the key successes from my point of view. We also felt very supported by your team; we had the feeling you believe in what Flo is doing and, for us, that's very important.
Tazio Zerbini

Operations Director, Flo S.p.A.