Melissa Romero

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Melissa Romero

Melissa Romero 
Policy Associate, Californians Against Waste

Workshop MONDAY, SEPTEMBER 10, 2018

Understanding Ingeo in a Low-Carbon and Circular Economy Context

Building a Sustainable Economy Through Truthful Environmental Advertising

As awareness of the impacts of plastic pollution spreads, many companies are trying create alternatives products that won’t have the same environmental impact, but not all “green” alternatives are created equal. The marketplace has become increasingly saturated with products that are marketed with misleading, or all out false, environmental claims create an unfair advantage over the products that are truly recyclable or compostable. To combat this, California enacted a series of landmark Truth in Environmental Advertising laws which make it illegal to falsely advertise products with unqualified environmental claims, and in the past several years, California has made the enforcement of these laws a priority.

About Melissa Romero

As Policy Associate at Californians Against Waste, Melissa’s areas of focus are food waste reduction, enforcement and implementation of previously passed legislation, and legislative advocacy for sponsored legislation. Founded in 1977, Californians Against Waste is a non-profit environmental research and advocacy organization that identifies, develops, promotes and monitors policy solutions to pollution and conservation problems posing a threat to public health and the environment. Californians Against Waste's history has demonstrated it to be the nation's oldest, largest and most effective non-profit environmental organization advocating for the implementation of waste reduction and recycling policies and programs.


Don’t just take our word for it

You can create value by doing something that's good for the world, and I'm not talking about making money and then giving it away. I'm talking about the way you make money is by doing something that the world needs, and so that's what's so -- one of the things that's so inspiring about being here is that that is underlying all the businesses here.
Kaihan Krippendorf
Founder, Outthinker
I'm inspired from the standpoint that I'm coming back from the conference with an understanding of more of the material science. And that's really, really, really important because that means that it's going to impact work that I've got going on in the laboratory right now.
Jesse Hipps
Anyone that's out there, whether you're a product or service provider or just somebody that wants to understand what's happening in the bioplastics industry, I recommend strongly that you think about coming to Innovation Takes Root. This is a conference where you're going to learn a lot, you're going to actually be able to have the opportunity to collaborate with others and develop partnerships that will last a lifetime.
Justin Zeulner
Green Sports Alliance