Mats Linder

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Mats Linder

Mats Linder 
Freelance Consultant, Ellen MacArthur Foundation


The New Plastics Economy – innovation to enable a circular economy for plastics

The New Plastics Economy is a collaborative, systemic approach to address the fundamental issues of the current plastics economy, starting with packaging. Innovation plays a major role to transition to a circular economy for plastics, and is a topic the initiative has worked hard on, for example by running the $2 million New Plastics Economy innovation prize. One of the key needs innovation is to address design failures to make sure plastics does not become waste in the first place. Such innovation, however, needs the support of a strong and dynamic ecosystem.

About Mats Linder

A chemist by training, Mats first heard about circular economy in 2013 and has since been passionate about understanding and advancing the concept. He joined the Ellen MacArthur Foundation in late 2014 and has led the innovation programme within New Plastics Economy initiative, which included setting up and running the 2017 Innovation Prize funded by Wendy Schmidt. Since his recent move to Stockholm, he now supports the EMF as a freelance consultant.


Don’t just take our word for it

You can create value by doing something that's good for the world, and I'm not talking about making money and then giving it away. I'm talking about the way you make money is by doing something that the world needs, and so that's what's so -- one of the things that's so inspiring about being here is that that is underlying all the businesses here.
Kaihan Krippendorf
Founder, Outthinker
I'm inspired from the standpoint that I'm coming back from the conference with an understanding of more of the material science. And that's really, really, really important because that means that it's going to impact work that I've got going on in the laboratory right now.
Jesse Hipps
Anyone that's out there, whether you're a product or service provider or just somebody that wants to understand what's happening in the bioplastics industry, I recommend strongly that you think about coming to Innovation Takes Root. This is a conference where you're going to learn a lot, you're going to actually be able to have the opportunity to collaborate with others and develop partnerships that will last a lifetime.
Justin Zeulner
Green Sports Alliance